Salt Lake 2012 Melaleuca is Changing the Game
I often hear people using the term “Changing the Game”
They refer to a company that uses innovative thinking to conceive an entirely new way of doing business. Rather than accepting the status quo, game-changing companies leap forward and transform the conventional economics to give real value to customers.
We often use the term “game changer” when we refer to a leader who is visionary and leads their company to new ways of doing business.
Bill Kincaid and Jeff Robin were game changers when they invented the MP3 player, and Apple® changed the game when they bought Kincaid’s business and used it to create iTunes®. Apple iTunes did more than cut out the traditional CD store and make songs available online. They changed the economics of the music-buying and listening experience: they introduced the iPod®; controlled the distribution of songs; cut out the middlemen; and set the stage for selling apps, movies and other media like no other technology company has done before. They introduced a whole new set of economics to their industry.
And, as a result, customers flocked to iTunes in droves. Each day, almost 50 million songs, movies and apps are downloaded from iTunes. They changed the game.
Can you think of companies who changed the game in industries outside of technology? In retail hardware? Home Depot. What about coffee? Of course, Starbucks. Who changed the way of doing business in air travel? Southwest Airlines. What about consumer products?
The traditional consumer product industry has operated in the same way for over 100 years. These old manufacturers make their products, spend millions on advertising, sell their brand name products to a retail store, and the retail store marks up the price of the product to sell it to you, the customer. Often, over 60 percent of the price of the product goes to advertising and retail middlemen.
It’s been the same old game for the last century. Until now.
In 1985, a game changer with a vision started a company that grew from a simple concept to top $1 billion in annual sales last year. That leader? Frank VanderSloot. His concept? Consumer Direct Marketing®. The result has been amazing. It’s become a marketing revolution. The number of customers shopping at Melaleuca continues to rise month after month. Just last month they added 50,000 new customers in North America who started shopping at Melaleuca.
Let’s look at how Melaleuca is changing the game:
Word-of-Mouth Referrals
Traditional companies spend money on advertising to get customers to buy their products. Not Melaleuca. They rely exclusively on word-of-mouth referrals to bring customers to Melaleuca.
Consumer Direct Marketing
Traditional name brand manufacturers use retail stores to sell their products. Melaleuca doesn’t. After customers are referred, they shop directly with Melaleuca online or from their catalog. They bypass all middlemen or retailers. And each time that customer shops thereafter, the person who referred them earns an ongoing residual commission.
Preferred Customer Program & Revenue Sharing
Instead of paying advertising or middlemen, Melaleuca gives Preferred Customers a 30- to 40-percent discount and sends residual commissions to those who refer customers. It’s a quantum shift in the traditional industry economics. Instead of sending profits to big retailers, they send them to individual households.
Exclusive, Exceptional Products
Melaleuca also shifts investment from advertising to safer, higher quality exceptional products. No other consumer products company in North America sells safer, more effective and economical household products than EcoSense® cleaning products.
Melaleuca redirects the dollars typically paid to middlemen and invests in natural ingredients that are proven to work better than those found in grocery store brands. No company has a nutrition supplement proven to be as absorbable as Oligo, and they have the science to back it up. They are the world’s leader in natural heart health solutions. And their healthy foods are the best money can buy. With a 95-percent monthly re-order rate, their satisfied customers return to shop because they find real value.
Real Residual Income
Perhaps the most powerful evidence of how we’re changing the game can be found in the real life experiences of those who are earning residual income by referring customers to Melaleuca. Thousands of households begin earning residual commissions with Melaleuca every week. When they do, they have a business they own that doesn’t own them. Most of them work their businesses part time on their own schedules alongside their full-time jobs.
They start without a large upfront investment, they don’t inventory or resell products like they would with an MLM company, they don’t hold sales parties, and they don’t have to recommend products their friends won’t ever use. Instead, they simply refer customers to shop at a major manufacturing company with exceptional consumer products. The result? They earn a monthly income that can really make a difference. The truth is, no other company has true residual income like Melaleuca. It’s achievable and reliable.
Making a Difference
They’re helping moms and dads have a reliable way to put family first, build a business on their schedule, and earn an income that makes a big difference. Business professionals, small business owners, corporate employees, and people from all walks of life are turning to Melaleuca to change the game, help them get out of debt and find time for what matters most.
Melaleuca is changing the game
for teachers, realtors, construction workers, bankers, doctors, and people from all walks of life. These people have decided to not participate in the bad economy. Instead they are proactively changing their circumstances with Melaleuca.
Don’t wait to start discovering your own entrepreneurial spirit.
Take action today!
My diverse background, extensive resources, industry knowledge and experience will help you bridge the gap. I will provide you with a network of experts, other entrepreneurs and business owners. We’ll help put the puzzle together to make your business dreams a reality.
Keep marketing, keep making money, keep empowering others and stay tuned for future updates.
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The key to success is how well you learn to market yourself and your company by connecting with quality people on a daily basis.
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This post was written by:
Christos Lygouriatis - who has written 100 posts on Christos Lygouriatis.
Christos is an Independent Marketing Executive & Home Based Business Entrepreneur since 2007.He is humble, transparent and he has a servant oriented personality.He is a natural marketer, strategist, & student of human behavior.He always have an energetic passion for life, adventure, and people’s potential. He is passionate about helping people reaching their goals. You can reach him at christos@christoslygouriatis.com
Sun, May 20, 2012
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