Social critics


If you find 100 comments on your blog post or 100 reviews on your facebook fan page,or 100 tweets about you…

and two of them are negative, while 98 are positive…

which ones are you going to read first?

If you’re a human being and you’re telling the truth, the answer is pretty obvious: you want to know which misguided losers had nasty things to say and you want to know what they said. In fact, if we’re being totally truthful, it’s likely you’re going to take what the critics had to say to heart.

That’s a shame. The critics are never going to be happy with you, that’s why they’re critics. You might bore them by doing what they say… but that won’t turn them into fans, it will merely encourage them to go criticize someone else.

It doesn’t matter what business people,marketers,bloggers or any other leaders does or did… the critics won’t be placated. Changing your act to make them happy is a fool’s game.

Your fans on the other side  don’t want you to change, your fans want you to maintain the essence of what you bring them but add a laundry list of features. You fans want lower prices and more contributions, bigger portions and more frequent deliveries.

So, who should you listen to?

You should listen to the people who tell the most people about YOU. Listen to the people who thrive on sharing your good works with others. If you delight these people, you grow.

Best Regards
Empowering Tomorrows Entrepreneurs Today

>Christos Lygouriatis
Online Marketing Entrepreneur



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